Why Zillow Showcase Matters for Agents
If you’re a real estate agent in Central or Northeast Florida, you know that 80% of buyers start their home search on Zillow or Realtor.com. That means one thing: your listing’s digital presence is everything. To enhance your visibility, consider creating a Zillow Showcase Listing.
Zillow’s Showcase Listings are built to give agents the highest visibility and engagement possible by offering:
✅ Larger, premium images that captivate buyers instantly
✅ Interactive floor plans & 3D tours to boost buyer confidence
✅ Optimized search placement, making listings easier to find
✅ Prominent agent branding, ensuring YOU get the leads
💡 The results speak for themselves:
📌 81% more page views than standard listings
📌 80% more saves (buyers adding the listing to their favorites)
📌 90% more shares (more organic exposure)
📌 10% higher likelihood of going under contract within 2 weeks
Zillow Showcase Requires a Different Workflow – Here’s What You Need to Know
Unlike standard Zillow listings that pull from the MLS, Showcase Listings require media to be uploaded in advance—before the listing goes live on the MLS.
Why? Because Zillow needs time to organize and optimize the Showcase page so that the moment the listing does hit the MLS, it’s already polished and fully functional. This ensures that the Showcase listing is live and looking perfect from Day One.
But here’s where it gets tricky,
Zillow wants high-quality images and 3D tours to be uploaded by the photographer, ensuring the best resolution and organization.
- However, agents don’t have to wait for the photographer to upload the media.
This is where Virtual Open House comes in.
We don’t just take premium listing photos—our project manager will upload agent's listing media to the Showcase platform, even if the photographer is out working on their next assignment.
✅ Your listing media is uploaded correctly before the MLS goes live
✅ Your images, floorplans, and 3D tours are Showcase-ready
✅ You never have to wait for a photographer’s schedule to catch up
Why Agents Need Zillow Showcase More Than Ever
1️⃣ The Market is Changing – Are You Keeping Up?
With recent industry shifts—like the NAR commission settlement—agent commissions are under pressure. 38% of agents report that commissions have already dropped.
Here’s what that means for you:
📉 Buyers and sellers are more informed than ever (thanks to Zillow) and are negotiating harder.
📉 Agents who don’t offer a premium marketing plan are losing deals to competitors.
📈 Meanwhile, agents who leverage tools like Zillow Showcase are closing more deals at full commission.
2️⃣ Sellers Expect More Exposure – Are You Providing It?
Sellers today aren’t just hiring any agent—they want to know:
- How will you market my home beyond the MLS?
- How will you make my listing stand out among the competition?
- Can you get my home in front of the most buyers—FAST?
The answer? Zillow Showcase.
By showing sellers how Showcase increases exposure by 80%+, you’re proving your value and justifying your commission.
(Want to add Zillow Showcase to your marketing package? Virtual Open House helps you implement it seamlessly!)
Virtual Open House: Your Zillow Showcase Production Partner
💡 Here’s the big takeaway: Zillow Showcase isn’t just about great photos—it’s about timing, execution, and strategy.
At Virtual Open House, we don’t just take pictures. We participate in Zillow Showcase production from start to finish.
How We Help Agents Succeed with Showcase Listings:
📸 Professional Listing Photography – Zillow-optimized, high-resolution images that grab attention
🏡 3D Virtual Tours & Interactive Floor Plans – Essential for Showcase rankings & engagement
🎥 Video Walkthroughs & Aerial Drone Footage – Taking your listing to the next level
🚀 Seamless Upload & Integration – We help you get your listing Showcase-ready before it goes live on the MLS
👉 We serve all of Central & Northeast Florida, from Orlando to Jacksonville and everywhere in between.
You don’t have to waste time figuring this out—we handle everything for you.
Final Thoughts: Is Your Listing Ready for Prime Time?
✅ 80% of buyers start their home search on Zillow.
✅ Zillow Showcase Listings get more views, saves, and shares than standard listings.
✅ Showcase requires media uploads before the MLS goes live—and Virtual Open House handles it for you.
✅ Agents who embrace high-quality media and Showcase Listings win more clients & justify their commissions.
💡 If you’re an agent thinking about Zillow Showcase, Virtual Open House is your production partner.
📞 386-276-6621
Let’s talk, and get your listings Zillow Showcase-ready! 🚀
